Market-led strategic change : transforming the process of going to market / Nigel F. Piercy.
Material type:
TextPublication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Edition: 4th edDescription: xix, 551 p. : col. ill. ; 25 cmISBN: 9781856175043 (pbk.); 1856175049 (pbk.)Subject(s): Marketing | Strategic planningDDC classification: 658.8 LOC classification: HF5415.13 | .P54 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.13 .P54 2009 c.1 (Browse shelf (Opens below)) | 1 | Checked out | 09/10/2024 | 00014387 |
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| HF5415.13 .P48 1998 c.3 Marketing management : | HF5415.13 .P48 2007 c.2 Marketing management : | HF5415.13 .P54 2002 c.1 Market-led strategic change : | HF5415.13 .P54 2009 c.1 Market-led strategic change : | HF5415.13 .W55 1997 c.1 Strategic marketing management : | HF5415.13 .W56 2004 c.1 Marketing management / | HF5415.13 .W56 2007 c.1 Marketing management / |
Previous ed.: 2002.
Includes bibliographical references and index.
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