Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublication details: Boston ; London : Pearson, c2015Edition: 12th global edDescription: 672 p. : col. ill. ; 27 cmISBN: 9781292016788 (pbk.) ; 1292016787 (pbk.) Subject(s): Marketing -- Textbooks | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .A76 2015
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APU Library Open Shelf | Book | HF5415 .A76 2015 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00033608 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415 .A76 2015 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00033609 |
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| HF5415 .A76 2013 c.2 Marketing : | HF5415 .A76 2013 c.3 Marketing : | HF5415 .A76 2015 c.1 Marketing : | HF5415 .A76 2015 c.2 Marketing : | HF5415 .A76 2017 c.1 Marketing : | HF5415 .B264 2021 c.1 Fundamentals of marketing / | HF5415 .B35 2013 c.1 Essentials of marketing / |
Includes bibliographical references and index.
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