Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw Hill, c1996Description: xx, 700 p. : ill., maps ; 25 cmISBN: 0071148817 (pbk.); 9780071148818 (pbk.)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 1996Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Overnight Loan | APU Library Open Shelf | Book | HD9980.5 .Z45 1996 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010477 | |
General Circulation | APU Library Open Shelf | Book | HD9980.5 .Z45 1996 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010395 | |
Staff Circulation | APU Library Open Shelf | Book | HD9980.5 .Z45 1996 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00010394 |
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HD9980.5 .S47 2009 c.1 Services management and marketing : | HD9980.5 .S47 2009 c.2 Services management and marketing : | HD9980.5 .Z45 1996 c.1 Services marketing / | HD9980.5 .Z45 1996 c.3 Services marketing / | HD9980.5 .Z45 1996 c.4 Services marketing / | HD9980.5 .Z45 2009 c.1 Services marketing : | HD9980.5 .Z45 2009 c.4 Services marketing : |
Includes bibliographical references and index.
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