Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw Hill, c1996Description: xx, 700 p. : ill., maps ; 25 cmISBN: 0071148817 (pbk.); 9780071148818 (pbk.)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 1996
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Overnight Loan
|
APU Library Open Shelf | Book | HD9980.5 .Z45 1996 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010477 | |
General Circulation
|
APU Library Open Shelf | Book | HD9980.5 .Z45 1996 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010395 | |
Staff Circulation
|
APU Library Open Shelf | Book | HD9980.5 .Z45 1996 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00010394 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD9980.5 .R53 1997 c.1 Successful services exporting : | HD9980.5 .S47 2009 c.1 Services management and marketing : | HD9980.5 .S47 2009 c.2 Services management and marketing : | HD9980.5 .Z45 1996 c.1 Services marketing / | HD9980.5 .Z45 1996 c.3 Services marketing / | HD9980.5 .Z45 1996 c.4 Services marketing / | HD9980.5 .Z45 2009 c.1 Services marketing : |
Includes bibliographical references and index.
There are no comments on this title.