Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998Description: xxv, 635 p. : ill. ; 24 cmISBN: 9780131201156 (hbk.); 0131201158 (hbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7 | K45 1998
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APU Library Open Shelf | Book | HD69.B7 K45 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00036730 |
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| HD69.B7 K37 2008 c.3 The new strategic brand management : | HD69.B7 K37 2012 c.1 The new strategic brand management : | HD69.B7 K37 2012 c.2 The new strategic brand management : | HD69.B7 K45 1998 c.1 Strategic brand management : | HD69.B7 K45 2008 c.1 Strategic brand management : | HD69.B7 K45 2008 c.4 Strategic brand management : | HD69 .B7 K45 2013 c.1 Strategic brand management : |
Includes bibliographical references and index.
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