Contemporary advertising : and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
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TextPublication details: New York : McGraw-Hill Irwin, c2013Edition: 14th int. edDescription: xxxix, 722 p. : col. ill. ; 28 cmISBN: 9780071318389 (pbk.) ; 0071318380 (pbk.) Subject(s): Advertising | Management and Business StudiesDDC classification: 659.1 LOC classification: HF5821 | .A74 2013
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APU Library Open Shelf | Book | HF5821 .A74 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015548 | |
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| HF5821 .A74 2011 c.2 Contemporary advertising and integrated marketing communications / | HF5821 .A74 2013 c.1 Contemporary advertising : | HF5821 .A74 2013 c.2 Contemporary advertising : | HF5821 .A74 2013 c.3 Contemporary advertising : | HF5821 .B62 2017 c.1 Contemporary advertising and integrated marketing communications / | HF5821 .B62 2017 c.2 Contemporary advertising and integrated marketing communications / | HF5821 .B62 2024 c.1 Contemporary advertising and integrated marketing communications / |
"International student edition" --cover.
Formerly CIP. Uk
Includes bibliographical references and index.
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