Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch,
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TextPublication details: Harlow : McGraw-Hill Education, c2015Edition: 10th global edDescription: xxxvi, 842 p. : col. ill. ; 28 cmISBN: 9789814575119 (pbk.); 9814575119 (pbk.)Subject(s): Advertising | Sales promotion | Communication in marketing | Management and Business StudiesDDC classification: 659.1 LOC classification: HF5823 | .B45 2015
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5823 .B45 2015 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015942 | |
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General Circulation
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APU Library Open Shelf | Book | HF5823 .B45 2015 c.2 (Browse shelf (Opens below)) | 2 | Available | 00018383 |
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| HF5823 .B37 2008 c.1 The advertising concept book : | HF5823 .B37 2008 c.2 The advertising concept book : | HF5823 .B45 2015 c.1 Advertising and promotion : | HF5823 .B45 2015 c.1 Advertising and promotion : | HF5823 .B45 2015 c.2 Advertising and promotion : | HF5823 .B45 2018 c.2 Advertising and promotion : | HF5823 .B45 2024 c.1 Advertising and promotion: An Integrated marketing communications perspective/ |
"MHID 981-4575-11-9"--Title page verso.
Includes bibliographical references and indexes.
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