Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / Martin Williams.
Material type:
TextSeries: Competitive edge management seriesPublication details: Australia : Prentice Hall, c1994Description: xli, 463 p. : ill. ; 25 cmISBN: 9780132135627 (hbk.); 0132135620 (hbk.)Subject(s): Interactive marketingDDC classification: 658.8 LOC classification: HF5415.1264 | .W55 1994
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.1264 .W55 1994 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015842 |
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| HF5415.1263 .H86 1997 c.1 Business to business marketing : | HF5415.1263 .H86 1997 c.2 Business to business marketing : | HF5415.1264 .R93 2001 c.1 High-performance interactive marketing : | HF5415.1264 .W55 1994 c.1 Interactive marketing : | HF5415.1265 .B39 2000 c.1 The Internet marketing plan : | HF5415.1265 .B53 2000 c.1 Cybermarketing : | HF5415.1265 .B53 2000 c.2 Cybermarketing : |
Includes index.
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