Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp & J. Craig Andrews.
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TextPublication details: Australia : South-Western Cengage Learning, c2013Edition: 9th int. edDescription: xxii, 729 p. : col. ill. ; 28 cmISBN: 9781133191421 (pbk.) :; 1133191428 (pbk.) :Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82 LOC classification: HF5415.123 | .S55 2013
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APU Library Open Shelf | Book | HF5415.123 .S55 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015838 | |
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APU Library Open Shelf | Book | HF5415.123 .S55 2013 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00015839 |
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| HF5415.123 .S55 2010 c.1 Integrated marketing communications in advertising and promotion / | HF5415.123 .S55 2013 c.1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S55 2013 c.1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S55 2013 c.2 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S55 2018 c.1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.124 .H34 1999 c.3 Net worth : | HF5415.124 .H34 1999 c.4 Net worth : |
International edition.
Formerly CIP. Uk
Includes bibliographical references and index.
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