Principles of services marketing / Adrian Palmer.
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TextPublication details: Berkshire : McGraw-Hill Education, c2014Edition: 7th edDescription: xviii, 495 p. : ill. ; 27 cmISBN: 9780077152345 (pbk.); 0077152344 (pbk.)Subject(s): Service industries -- MarketingLOC classification: HF5415.13 | .P35 2014
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APU Library Open Shelf | Book | HF5415.13 .P35 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015015 |
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| HF5415.13 .P35 2001 c.3 Principles of services marketing / | HF5415.13 .P35 2001 c.3 Principles of services marketing / | HF5415.13 .P35 2001 c.4 Principles of services marketing / | HF5415.13 .P35 2014 c.1 Principles of services marketing / | HF5415.13 .P47 2014 c.2 Basic marketing : a marketing strategy planning approach / | HF5415.13 .P48 2007 c.1 Marketing management : | HF5415.13 .P48 2008 c.1 Preface to marketing management / |
Includes bibliographical references and index.
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