Reaching audiences : a guide to media writing / Jan Johnson Yopp and Katherine C. McAdams
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TextPublication details: Boston : Pearson, c2013Edition: 6th edDescription: xvi, 315 p. : 23 cmISBN: 9780205874378 (pbk.); 0205874371 (pbk.)Subject(s): Mass media -- Authorship | Mass media -- AudiencesLOC classification: P96.A86 | Y67 2013
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APU Library Open Shelf | Book | P96.A86 Y67 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00018143 |
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| P96.A83 N48 1991 c.3 The future of the mass audience / | P96.A83 N48 1991 c.4 The future of the mass audience / | P96.A86 Y67 2010 c.3 Reaching audiences : | P96.A86 Y67 2013 c.1 Reaching audiences : | P96.C76 A53 2006 c.1 Analysing media texts / | P96.C76 A53 2006 c.2 Analysing media texts / | P96.C76 T39 2008 c.2 Critical theories of mass media : |
Previous edition: Reaching Audiences / Jan Johnson Yopp, Katherine C. McAdams, Ryan M. Thornburg, 2010, 5th ed
Includes bibliographical references and index.
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