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AN EXPLANATORY STUDY ON TECHNOLOGY-BASED CRM, INFORMATION FACTOR, CUSTOMER ORIENTATION TOWARDS THE EFFECTIVENESS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AMONG BANKING INDUSTRY IN MALAYSIA / LIM LYNN.

By: LIM LYNN (TP028017)Contributor(s): Mr. Patrick Han Kok Siew [Supervisor.]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2015Description: 104 p. : ill. ; 30 cmLOC classification: PG-20-4925Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: International Business Management.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Undergraduate Theses	PG-20-4925 (Browse shelf (Opens below))	1	Not for loan (Restricted access)		00015085

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Previous	PG-20-4922 AN EXPLANATORY STUDY ON BARRIERS AFFECTING INTERNATIONALIZATION OF SME'S IN MALAYSIA /	PG-20-4923 FACTORS INFLUENCING ADOPTION OF SUPPLY CHAIN MANAGEMENT AMONG RETAILERS IN MALAYSIA /	PG-20-4924 AN EXPLANATORY STUDY ON COMPETITIVE ADVANTAGE ON AIR ASIA AND AIR ASIA X IN MALAYSIA /	PG-20-4925 AN EXPLANATORY STUDY ON TECHNOLOGY-BASED CRM, INFORMATION FACTOR, CUSTOMER ORIENTATION TOWARDS THE EFFECTIVENESS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AMONG BANKING INDUSTRY IN MALAYSIA /	PG-20-4926 PERCEIVED BENEFITS AND CHALLENGES OF E-RECRUITMENT IN MANUFACTURING SECTORS IN BAYAN LEPAS FIZ, PENANG: AN EXPLORATORY STUDY /	PG-20-4927 ANALYSING THE METHODS OF REDUCING THE OPPORTUNITY TO CONDUCT FRAUDULENT MISREPRESENTATION IN ACQUISITION /	PG-20-4928 THE RELATIONSHIP BETWEEN SERVICE QUALITY, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY TOWARDS FIRM PERFORMANCE AMONG GARUDA INDONESIA AIRLINES USERS /	Next

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: International Business Management.

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Asia Pacific University Library catalogue

AN EXPLANATORY STUDY ON TECHNOLOGY-BASED CRM, INFORMATION FACTOR, CUSTOMER ORIENTATION TOWARDS THE EFFECTIVENESS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AMONG BANKING INDUSTRY IN MALAYSIA / LIM LYNN.

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