Asia Pacific University Library catalogue


INFLUENCE OF E-SERVICE QUALITY ON CUSTOMER SATISFACTION: A COMPARATIVE STUDY BETWEEN INDIA AND MALAYSIA / LAKSHMI MURALEEDHARAN NAIR.

By: LAKSHMI MURALEEDHARAN NAIR (TP023857)Contributor(s): Tajuddin Bin A. Rashid [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2014Description: 97 p. : ill. ; 30 cmSubject(s): Electronic commerce | Customer satisfaction -- India | Customer satisfaction -- MalaysiaLOC classification: PM-26-64Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in: Global Marketing Management.
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A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in: Global Marketing Management.

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