Asia Pacific University Library catalogue


EFFECTIVENESS OF ADVERTISING & ITS INFLUENCE ON CONSUMER PURCHASE INTENTIONS IN UGANDA / KANYENYA MARVIN TUWUHAIRE.

By: KANYENYA MARVIN TUWUHAIRE (TP021101)Contributor(s): Dr. Tan Juat Hong [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 78 p. : ill. ; 30 cmSubject(s): Consumer behaviour -- UgandaLOC classification: PM-27-76Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in: Global Marketing Management.
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