ASSESSING AN EFFICIENCY LEVEL OF CONTENT MARKETING THROUGH THE ELECTRONIC COMMUNICATION TOOL- ELECTRONIC MAIL : FACTOR ENCOURAGING TO OPT IN & FORWARD ELECTRONIC MAIL AMONG Y GENERATION IN E-COMMERCE INDUSTRY IN KUALA LUMPUR, MALAYSIA / KHMELEVA IRINA.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 75 p. : ill. ; 30 cmSubject(s): Electronic commerce -- Malaysia | Generation Y -- MalaysiaLOC classification: PM-27-82Online resources: Available in APres - Requires login to view full text. Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc in International Business Communication (UCMF1502IBC).
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Reference
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APIIT Library Reference Collection | Masters Theses | PM-27-82 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00037015 |
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A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc in International Business Communication (UCMF1502IBC).
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