THE INFLUENCE OF ADVERTISEMENT ON THE BUYING BEHAVIOUR OF SMARTPHONE CONSUMERS : AN EXPLORATORY STUDY ON GENERATION Y AT ASIA PACIFIC UNIVERSITY (APU) / PATRICK WONG CHEE HOE.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: [84] p. : ill. ; 30 cmSubject(s): Consumer behavior | Shopping -- Psychological aspects | Marketing -- Psychological aspectsLOC classification: PG-23-0020Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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APU Library Library Workroom | Undergraduate Theses | PG-23-0020 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00037192 |
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Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
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