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RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN / SANA AHMED NOON.

By: SANA AHMED NOON (TP040790)Contributor(s): Mr. Tee Poh Kiong [Supervisor.]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 89 p. : ill. ; 30 cmSubject(s): Consumer behaviour. -- Pakistan | Consumers' preferencesLOC classification: PM-28-69Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC).

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Masters Theses	PM-28-69 (Browse shelf (Opens below))	1	Not for loan		00037680

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Previous	PM-28-66 STUDY ON THE FACTOR'S DRIVING THE CUSTOMER SATISFACTION TOWARDS THE SUPERMARKETS IN KUALA LUMPUR /	PM-28-67 ENHANCING EDUCATION SERVICE THROUGH CLOUD COMPUTING /	PM-28-68 CHALLENGES ON ADOPTING THE DEVOPS IN ORGANIZATION /	PM-28-69 RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN /	PM-28-70 FACTORS AFFECTING FEMALE CONSUMERS' PURCHASE INTENTION OF LUXURY COUNTERFEIT PRODUCTS IN LAHORE, PAKISTAN /	PM-28-71 ANALYSIS OF THE CHALLENGES FACING THE ADOPTION OF BUSINESS TO CONSUMER E-COMMERCE FOR SMALL AND MEDIUM ENTERPRISES IN SOMALILAND /	PM-28-72 TRANSFORMATIONAL LEADERSHIP AND ORGANISATIONAL CULTURE CASE STUDY OF HAROUGE OIL OPERATIONS COMPANY /	Next

A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC).

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Asia Pacific University Library catalogue

RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN / SANA AHMED NOON.

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