Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow.
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TextPublication details: Los Angeles : Sage, [2017]Edition: 4th edDescription: xxiv, 463 p. : ill. ; 28 cmISBN: 9781506315386 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .A48 2017
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | HF5823 .A48 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016303 |
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| HF5813.G7 F64 2008 c.1 Powers of persuasion : | HF5822.P38 F45 2015 c.1 The anatomy of humbug : | HF5822.P38 F45 2015 c.2 The anatomy of humbug : | HF5823 .A48 2017 c.1 Advertising creative : | HF5823 .B27 2016 c.1 The advertising concept book : | HF5823 .B27 2016 c.2 The advertising concept book : | HF5823 .B45 2018 c.1 Advertising and promotion : |
Includes bibliographical references and index.
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