Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
Material type:
TextPublication details: Oxford, United Kingdom : Oxford University Press, [2016]Edition: 5th edDescription: xxiv, 429 p. : ill. (some col.) ; 25 cmISBN: 9780198703655 (pbk.); 0198703651 (pbk.)Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingLOC classification: HF5438.5 | .P47 2016
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HF5438.5 .P47 2016 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016388 | |
General Circulation
|
APU Library Open Shelf | Book | HF5438.5 .P47 2016 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016389 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5438.3 .R64 1986 c.1 Selling by telephone : | HF5438.35 .F73 2008 c.1 Planning your SAP CRM implementation / | HF5438.4 .S74 1993 c.1 Successful sales management : | HF5438.5 .P47 2016 c.1 Strategic advertising management / | HF5438.5 .P47 2016 c.2 Strategic advertising management / | HF5438.5 .P475 2021 c.1 Strategic advertising management / | HF5438.8.K48 S35 2007 c.1 Mastering your key accounts : |
Includes index.
There are no comments on this title.