Asia Pacific University Library catalogue


Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.

By: Wirtz, JochenContributor(s): Lovelock, Christopher HMaterial type: TextTextPublication details: Harlow : Pearson, 2018Edition: 3rd edDescription: 670 p. : col. ill. ; 24 cmISBN: 9781292089959 (pbk.); 1292089954 (pbk.)Subject(s): Service industries -- MarketingLOC classification: HD9980.5 | .W57 2018
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HD9980.5 .W57 2012 c.1 Essentials of services marketing / HD9980.5 .W57 2012 c.2 Essentials of services marketing / HD9980.5 .W57 2012 c.3 Essentials of services marketing / HD9980.5 .W57 2018 c.1 Essentials of services marketing / HD9980.5 .W57 2018 c.2 Essentials of services marketing / HD9980.5 .W57 2018 c.3 Essentials of services marketing / HD9980.5 .Z45 2000 c.1 Services marketing :

Includes bibliographical references and indexes.

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