Marketing management : a relationship approach / Svend Hollensen.
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TextPublication details: Harlow, England ; New York : Pearson, [2015]Edition: 3rd edDescription: xxxv, 683 p. : col. ill. ; 27 cmISBN: 9780273778851 (pbk.)Subject(s): Relationship marketing | Marketing -- Management | Relationship marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415.55 | .H65 2015
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.55 .H65 2015 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016481 | |
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APU Library Open Shelf | Book | HF5415.55 .H65 2015 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016482 |
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| HF5415.55 .G86 2008 c.2 Total relationship marketing / | HF5415.55 .G87 2005 c.1 Managing customers as investments : | HF5415.55 .H32 2004 c.1 Customer service in the information age : | HF5415.55 .H65 2015 c.1 Marketing management : | HF5415.55 .H65 2015 c.2 Marketing management : | HF5415.55 .M55 2008 c.1 See, feel, think, do : | HF5415.55 .T46 2001 c.1 Romancing the customer : |
Includes index.
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