Asia Pacific University Library catalogue


How to write copy that sells : the step-by-step system for more sales, to more customers, more often / Ray Edwards,

By: Edwards, RayMaterial type: TextTextPublication details: New York, NY : Morgan James Publishing, [2016]Description: xxi, 163 p. ; 23 cmISBN: 9781614485025 (pbk.)Subject(s): Marketing | Advertising copyLOC classification: HF5415 | .E39 2016
Contents:
How to sell without being "salesy" -- The magic building blocks of the perfect sales letter -- How to write headlines that grab readers by the eyeballs and suck them into your message -- Inbox magic: how to write e-mails that make more money -- How to write points that virtually force your prospects to buy -- The triad that sells more: irresistible offers, risk reversal, and powerful closes -- How to write guarantees that dissolve fear and unleash a river of sales -- How to write copy that closes the deal -- How to write irresistible offers -- The secrets of product launch copy -- The secrets of writing blockbuster copy by watching movies -- The copywriting challenge.
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Book HF5415 .E39 2016 c.1 (Browse shelf (Opens below)) 1 Available 00016495
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Book HF5415 .E39 2016 c.2 (Browse shelf (Opens below)) 2 Available 00016496
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5415 .D69 1998 c.3 Marketing management and strategy / HF5415 .D69 1998 c.4 Marketing management and strategy / HF5415 .D92 2009 c.1 Business marketing : HF5415 .E39 2016 c.1 How to write copy that sells : HF5415 .E39 2016 c.2 How to write copy that sells : HF5415 .E86 1992 c.1 Marketing / HF5415 .F54 1998 c.4 Marketing strategy /

How to sell without being "salesy" --
The magic building blocks of the perfect sales letter --
How to write headlines that grab readers by the eyeballs and suck them into your message --
Inbox magic: how to write e-mails that make more money --
How to write points that virtually force your prospects to buy --
The triad that sells more: irresistible offers, risk reversal, and powerful closes --
How to write guarantees that dissolve fear and unleash a river of sales --
How to write copy that closes the deal --
How to write irresistible offers --
The secrets of product launch copy --
The secrets of writing blockbuster copy by watching movies --
The copywriting challenge.

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