How to write copy that sells : the step-by-step system for more sales, to more customers, more often / Ray Edwards,
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TextPublication details: New York, NY : Morgan James Publishing, [2016]Description: xxi, 163 p. ; 23 cmISBN: 9781614485025 (pbk.)Subject(s): Marketing | Advertising copyLOC classification: HF5415 | .E39 2016| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HF5415 .E39 2016 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016495 | |
General Circulation
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APU Library Open Shelf | Book | HF5415 .E39 2016 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016496 |
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| HF5415 .D69 1998 c.4 Marketing management and strategy / | HF5415 .D92 2009 c.1 Business marketing : | HF5415 .E39 2016 c.1 How to write copy that sells : | HF5415 .E39 2016 c.2 How to write copy that sells : | HF5415 .E86 1992 c.1 Marketing / | HF5415 .F54 1998 c.4 Marketing strategy / | HF5415 .F54 2007 c.1 Marketing strategy : |
How to sell without being "salesy" --
The magic building blocks of the perfect sales letter --
How to write headlines that grab readers by the eyeballs and suck them into your message --
Inbox magic: how to write e-mails that make more money --
How to write points that virtually force your prospects to buy --
The triad that sells more: irresistible offers, risk reversal, and powerful closes --
How to write guarantees that dissolve fear and unleash a river of sales --
How to write copy that closes the deal --
How to write irresistible offers --
The secrets of product launch copy --
The secrets of writing blockbuster copy by watching movies --
The copywriting challenge.
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