Marketing research : an applied orientation / Naresh K. Malhotra.
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TextPublication details: New York, NY : Pearson, [2019]Edition: 7th edDescription: xxvi, 856 p. : ill. ; 29 cmISBN: 9780134734842 (hbk.); 013473484X (hbk.)Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.8/3 LOC classification: HF5415.2 | .M29 2019
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APU Library Open Shelf | Book | HF5415.2 .M29 2019 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016724 |
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| HF5415.2 .K86 2018 c.1 Marketing research / | HF5415.2 .L56 1993 c.1 Building customer loyalty / | HF5415.2 .M29 2007 c.1 Marketing research : | HF5415.2 .M29 2019 c.1 Marketing research : | HF5415.2 .M33 2010 c.2 Marketing research. / | HF5415.2 .M34 2003 c.4 The practice of market and social research : | HF5415.2 .M35 1999 c.1 Marketing research : |
Revised edition of the author's Marketing research, c2010.
Includes bibliographical references (pages 781-823) and index.
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