Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Material type: TextPublication details: Hoboken, New Jersey : Wiley, [2017]Description: xix, 184 p. ; 24 cmISBN: 9781119341208 (hbk.)Other title: Marketing four point zeroSubject(s): Marketing | Internet marketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2017Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf APIIT | Book | HF5415 .K68 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016643 | |
General Circulation | APU Library Open Shelf APIIT | Book | HF5415 .K68 2017 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016644 |
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HF5415 .C37 2017 c.2 Advertising, branding & marketing 101 : | HF5415 .G73 2019 c.1 Selling with story: How to use storytelling to become an authority, boost sales, and win the hearts and minds of your audience / | HF5415 .K68 2017 c.1 Marketing 4.0 : | HF5415 .K68 2017 c.2 Marketing 4.0 : | HF5415 .K68 2018 c.1 Principles of marketing / | HF5415 .K68 2018 c.2 Principles of marketing / | HF5415.1 .H37 2014 c.1 Marketing mistakes and successes / |
Includes index.
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