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CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / RAHEEM MAFAS.

By: RAHEEM MAFAS (TP044212)Contributor(s): Dr. Mudiarasan Kuppusamy [Supervisor.]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: xii, 123 p. : ill. ; 30 cmSubject(s): Social media -- Marketing | Internet marketing -- Social aspects | Consumer behaviourLOC classification: PM-30-16Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA)

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Masters Theses	PM-30-16 (Browse shelf (Opens below))	1	Not for loan		00016787

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Previous	PM-30-13 USAGE OF IMC TOOLS BY E-HAILING SERVICE PROVIDERS A PHENOMENOLOGICAL STUDY AMONG STUDENTS OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUALA LUMPUR, MALAYSIA /	PM-30-14 A STUDY ON THE EFFECTIVENESS OF FACEBOOK VIDEOS AS A DIGITAL MARKETING TOOL IN THE HOTEL INDUSTRY IN INDIA IN INFLUENCING CONSUMERS' PURCHASING DECISIONS /	PM-30-15 FACTORS INFLUENCING DEMAND FOR AFFORDALE HOUSING IN ABUJA /	PM-30-16 CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH /	PM-30-17 RETIREMENT PREPAREDNESS AMONGST WORKING ADULTS IN KAZAKHSTAN /	PM-30-18 FEMALE ENTERPRENEURSHIP IN UZBEKISTAN /	PM-30-19 A STUDY ON THE GENDER DIGITAL DIVIDE: OVERCOMING THE UNDER-REPRESENTATION OF SOUTH AFRICAN WOMEN IN THE IT SECTOR /	Next

A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA)

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Asia Pacific University Library catalogue

CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / RAHEEM MAFAS.

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