A STUDY OF INFLUENCER THAT DETERMINES THE STRATEGIC MARKETING FORMULA FOR SKECHERS CHILDREN FOOTWEAR USING DATA ANALYTICS / CHOOK EEN LEE DESMOND.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 55 p. : ill. ; 30 cmSubject(s): Consumer behaviour | Database marketing | Marketing -- Management | Strategic planning | Marketing -- Decision making -- Case studiesLOC classification: PM-30-27Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Technology Management (UCMP1405TM)
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Reference
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APU Library Reference Collection | Masters Theses | PM-30-27 (Browse shelf (Opens below)) | 1 | Not for loan | 00016798 |
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A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Technology Management (UCMP1405TM)
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