CELEBRITIES ENDORMENT AND PURCHASE INTENTION TOWARDS LADIES FRAGRANCE: A QUANTITATIVES STUDY AMONG FEMALES IN NAIROBI, KENYA / SONIA BADRU ISSA.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 84 p. : ill. ; 30 cmSubject(s): Branding (Marketing) | Social responsibility of business | Purchasing power -- Kenya | Consumer satisfaction -- KenyaLOC classification: PM-30-47Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1708IBC)
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Reference
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APU Library Reference Collection | Masters Theses | PM-30-47 (Browse shelf (Opens below)) | 1 | Not for loan | 00016819 |
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A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1708IBC)
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