Sustainable marketing / Diane Martin, John Schouten.
Material type:
TextSeries: Pearson custom libraryPublication details: Harlow : Pearson Education, [2014]; ©2014Edition: First ed; Pearson new international edDescription: ii, 247 p. : ill. (black and white) ; 28 cmISBN: 9781292040899 (pbk.); 1292040890 (pbk.)Subject(s): Green marketing | Consummation durableDDC classification: 658.802 LOC classification: HF5413 | .M37 2014| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5413 .M37 2014 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012390 |
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| HF5413 .G73 2007 c.3 The green marketing manifesto / | HF5413 .G73 2007 c.4 The green marketing manifesto / | HF5413 .M35 2009 c.1 Strategies for the green economy : | HF5413 .M37 2014 c.1 Sustainable marketing / | HF5414 F69 2022 c.1 Social media analytics strategy : using data to optimize business performance / | HF5414 .K67 2008 c.1 Social marketing : | HF5414 .M336 2023 c.1 Social media marketing workbook 2023 / |
Includes bibliographical references and index.
Chapter 1: An Introduction to Sustainable MarketingChapter 2: Sustainable Marketing StrategyChapter 3: Ethical Dimensions of Sustainable MarketingChapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable MarketingChapter 6: Measurement and Research for Sustainable MarketingChapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global OpportunitiesChapter 9: Sustainable Products and ServicesChapter 10: Sustainable Branding and PackingChapter 11: Marketing Channels: Sustainability in the Value ChainChapter 12: Sustainable PricingChapter 13: Sustainable Marketing CommunicationChapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer RelationshipsChapter 15: Digital Media and Sustainable Marketing
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