APU Library | catalog › Details for: EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA /

Normal view MARC view ISBD view

EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA / ZUBRAIN AAMER IKRAM.

By: ZUBRAIN AAMER IKRAM (TP048448)Contributor(s): Dr. Behrang Samadi [Supervisor.]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 74 p . : ill. ; 30 cmSubject(s): Consumer behavior -- Smartphones | Branding (Marketing) | Brand name products -- Case studiesLOC classification: PM-30-80Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1708MBA)

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Masters Theses	PM-30-80 (Browse shelf (Opens below))	1	Not for loan		00017004

Browsing APU Library shelves, Shelving location: Reference Collection, Collection: Masters Theses Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	PM-30-77 IMPACT OF SOCIAL MEDIA INFLUENCES USING INSTAGRAM ON THE TENETS OF BRAND LOYALTY OF FACIAL SKINCARE BRANDS IN MALAYSIA /	PM-30-78 THE IMPACT OF SOCIAL MEDIA USAGE ON ACADEMIC PERFORMANCE OF FOREIGN STUDENTS IN PRIVATE UNIVERSITY IN KLANG VALLEY IN MALAYSIA /	PM-30-79 FACTORS INFLUENCING TURNOVER INTENTION AMONG GENERATION Y EMPLOYEES. A QUANTITATIVE STUDY IN THE PUBLIC SECTOR IN ASTANA, REPUBLIC OF KHAZAKHSTAN /	PM-30-80 EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA /	PM-30-81 THE IMPACT OF TECHNOLOGY ON EMPLOYEE PERFORMANCE. A QUANTITATIVE STUDY ON PRIVATE EDUCATION SECTOR IN MANILA, PHILIPPINES /	PM-30-82 A STUDY ON EFFECTS OF LEADESHIP STYLE TOWARDS EMPLOYEES' PERFORMANCE AMONG PETROLEUM INDUSTRY IN INDIA /	PM-30-83 FACTORS INFLUENCING THE ONLINE PURCHASE INTENTIONS TOWARDS E-GROCERY AMONG MILLENNIALS IN THE KLANG VALLEY, MALAYSIA /	Next

A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1708MBA)

There are no comments on this title.

to post a comment.

Asia Pacific University Library catalogue

EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA / ZUBRAIN AAMER IKRAM.

Browsing APU Library shelves, Shelving location: Reference Collection, Collection: Masters Theses Close shelf browser (Hides shelf browser)