THE EFFECTIVENESS OF SOCIAL MEDIA PROMOTION FOR CROWDFUNDING PROJECTS AMONGST NIGERIAN SMES / MORAKINYO DADA.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 220 p. : ill. ; 30 cmSubject(s): Online social networks | Social media -- Marketing | Marketing -- Social aspects | Communication in marketingLOC classification: PHD-20-03Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of Doctor of Philosophy in Management (UCPF1510MGMT)Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference | APU Library Reference Collection | PhD Theses | PHD-20-03 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00017029 |
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A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of Doctor of Philosophy in Management (UCPF1510MGMT)
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