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TO EXAMINE THE INTENTION TO PURCHASE AMONG GEN Y THROUGH SOCIAL MEDIA IN MALAYSIA / SITI NAZIHAH BINTI GHAZALI.

By: SITI NAZIHAH BINTI GHAZALI (TP035775)Contributor(s): Dr Mahiswaran a/l Selvanathan [Supervisor.]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 65 p. : ill. ; 30 cmSubject(s): Young consumers -- Attitudes -- Malaysia | Consumer behavior -- Malaysia | Internet marketingLOC classification: PG-23-0109Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1711IBM).

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Undergraduate Theses	PG-23-0109 (Browse shelf (Opens below))	1	Not for loan (Restricted access)		00017146

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Previous	PG-23-0107 AN ASSESSMENT ON FACTORS AFFECTING EMPLOYEE TURNOVER INTENTIONS IN THE IT SECTOR OF MAURITIUS /	PG-23-0108 A STUDY ON EMPLOYEE PERFORMANCE, ORGANISATIONAL CULTURE AND EMPLOYEE RETENTION TOWARDS TALENT MANAGEMENT AMONG IT EMPLOYEES IN START-UP COMPANIES IN BANGSAR SOUTH /	PG-24-0085 THE FACTORS AFFECTING CORPORATE SOCIAL RESPONSIBILITY IN ISLAMIC BANKS OF DUBAI /	PG-23-0109 TO EXAMINE THE INTENTION TO PURCHASE AMONG GEN Y THROUGH SOCIAL MEDIA IN MALAYSIA /	PG-23-0110 A STUDY OF REVISIT INTENTION TOWARDS FAST FOOD RESTAURANT AMONG UNDERGRADUATES IN SRI PETALING, MALAYSIA /	PG-23-0111 PERFECTIONS TOWARDS INTENTIONS TO USE E-RECRUITMENT SERVICES AMONG INTERNATIONAL STUDENTS IN PRIVATE UNIVERSITY, KLANG VALLEY, MALAYSIA /	PG-24-0086 THE IMPACT OF MARKET RISK AND FAIR VALUE MEASUREMENT ON THE FINANCIAL PERFORMANCE OF PUBLIC CORPORATES IN MALAYSIA /	Next

A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1711IBM).

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Asia Pacific University Library catalogue

TO EXAMINE THE INTENTION TO PURCHASE AMONG GEN Y THROUGH SOCIAL MEDIA IN MALAYSIA / SITI NAZIHAH BINTI GHAZALI.

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