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FACTORS INFLUENCING CUSTOMER ENGAGEMENT ON INSTAGRAM IN MALAYSIA : MEDIATING EFFECT OF PERCEIVED VALUE OF ADVERTISING / NAZEL SAPARGALIYEVA.

TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: xiii, 101 pages : illustrations ; 30 cmSubject(s): Social media -- Marketing | Internet marketing | Customer relations | Branding (Marketing)LOC classification: PM-31-44Dissertation note: A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management (UCMF1808GMM)

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Masters Theses	PM-31-44 (Browse shelf (Opens below))	1	Not for loan (Restricted access)		00017659

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Previous	PM-31-41 A QUANTITAVE STUDY ON SOCIAL MEDIA AS AN EDUCATIONAL-COMMUNICATIVE AND RESEARCH TOOL AMONG PRIVATE UNIVERSITY STUDENTS IN THE KLANG VALLEY /	PM-31-42 THE CRITICAL SUCCESS FACTORS OF PROFESSIONAL NETWORKING SITES' ADOPTION BY UNIVERSITY STUDENTS /	PM-31-43 EXTERNAL FACTORS AFFECTING INNOVATIVE OUTPUT AND SME PERFORMANCE IN THE SEYCHELLES /	PM-31-44 FACTORS INFLUENCING CUSTOMER ENGAGEMENT ON INSTAGRAM IN MALAYSIA :	PM-31-45 DETERMINANTS OF GLOBAL BRANDING FOR LOCAL CONSUMER PRODUCTS OF RAHMAFROOZ DHAKA, BANGLADESH /	PM-31-46 INFLUENCE OF SERVANT LEADERSHIP, ETHICAL LEADERSHIP AND AUTOCRATIC LEADERSHIP ON EMPLOYEE ENGAGEMENT. A QUANTITATIVE STUDY AMONG EMPLOYEES IN BANKING INDUSTRY IN TANZANIA /	PM-31-47 AN EMPIRICALLY TESTED DESIGN PATTERN SELECTION FRAMEWORK BASED ON DEVELOPER EXPERIENCE /	Next

A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management (UCMF1808GMM)

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