Marketing research / V. Kumar.
Material type: TextHoboken, NJ : John Wiley & Sons, Inc., c2019Edition: Thirteenth EditionDescription: xxiii, 731 pages : illustration ; 31 cmISBN: 9781119497585 (paperback); 1593278594 (paperback); 9781119222019Subject(s): Marketing researchLOC classification: HF5415.2 | .K86 2018Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.2 .K86 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012858 |
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HF5415.2 .I23 2015 c.1 Marketing models : | HF5415.2 .I23 2015 c.2 Marketing models : | HF5415.2 .K86 2002 c.1 Essentials of marketing research / | HF5415.2 .K86 2018 c.1 Marketing research / | HF5415.2 .L56 1993 c.1 Building customer loyalty / | HF5415.2 .M29 2007 c.1 Marketing research : | HF5415.2 .M29 2019 c.1 Marketing research : |
Revised edition of Marketing research, [2016]
Includes bibliographical references and index.
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