FACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY / LEE PUI LING.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2020Description: 104 pages : illustrations ; 30 cmSubject(s): Marketing -- Social aspects -- Malaysia | Internet marketing -- Malaysia | Young consumers -- MalaysiaLOC classification: PG-23-0180Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM). Summary: This study aims to examine the factors influencing social media marketing on purchasing behaviour among Gen Y in Malaysia, specifically Klang Valley.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference | APU Library Reference Collection | Undergraduate Theses | PG-23-0180 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00018624 |
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A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).
This study aims to examine the factors influencing social media marketing on purchasing behaviour among Gen Y in Malaysia, specifically Klang Valley.
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