Asia Pacific University Library catalogue


The art of the click : how to harness the power of direct-response copywriting and make more sales / Glenn Fisher.

By: Fisher, Glenn [author.]Material type: TextTextHampshire : Harriman House, c2018Description: xiii, 220 pages ; 22 cmISBN: 9780857196941; 0857196944Subject(s): Advertising copy | Internet advertisingDDC classification: 659.144 LOC classification: HF5825 | .F47 2018
Contents:
Before you write a word. All great copywriters start here-The importance of rote learning-Understanding your audience-Doing your research-The importance of good ideas-Writing copy. Features versus benefits-Promise, picture, proof and push-Urgent, useful, unique and ultra-specific-Writing headlines-Grabbing and holding the reader's attention-Salutations, fellow copywriter-The importance of narrative-The paradox of testimonials-Making an offer-If in doubt, cut it out-Time management tips for writing copy-Sell, or share?-The interviews. The king of research-The million dollar man-A friend from down under-Psst ... one more thing
Summary: "In this entertaining and highly readable guide, copyrwriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover.
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HF5825 .B53 2022 c.1 Advertising design by medium : a visual and verbal approach / HF5825 .C67 2018 c.1 The copy book : HF5825 .C67 2018 c.2 The copy book : HF5825 .F47 2018 c.1 The art of the click : how to harness the power of direct-response copywriting and make more sales / HF5825 .G48 2006 c.1 How to write great copy : HF5826.5 .K38 2017 c.1 The media handbook : HF5826.5 .K38 2017 c.2 The media handbook :

Before you write a word. All great copywriters start here-The importance of rote learning-Understanding your audience-Doing your research-The importance of good ideas-Writing copy. Features versus benefits-Promise, picture, proof and push-Urgent, useful, unique and ultra-specific-Writing headlines-Grabbing and holding the reader's attention-Salutations, fellow copywriter-The importance of narrative-The paradox of testimonials-Making an offer-If in doubt, cut it out-Time management tips for writing copy-Sell, or share?-The interviews. The king of research-The million dollar man-A friend from down under-Psst ... one more thing

"In this entertaining and highly readable guide, copyrwriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover.

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