Experiential marketing : integrated theory & strategic application / Rose Leahy, Pio Fenton, Holly Barry.
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TextPublication details: Thousand Oaks : SAGE Publications, c2022Description: x, 212 s. : illustrations (black and white) ; 25 cmISBN: 9781529742183 (paperback); 9781529742190 (hardback); 9781529788518Subject(s): Branding (Marketing) | Relationship marketing | Target marketingLOC classification: HF5415.1255 | .L43 2022Summary: "An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"--
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | HF5415.1255 .L43 2022 c.1 (Browse shelf (Opens below)) | 1 | Available | 00018868 |
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| HF5415.1 .H37 2014 c.1 Marketing mistakes and successes / | HF5415.1255 .C64 2017 c.1 The participation game : | HF5415.1255 .C64 2017 c.2 The participation game : | HF5415.1255 .L43 2022 c.1 Experiential marketing : integrated theory & strategic application / | HF5415.1255 .M55 2017 c.1 Building a storybrand : | HF5415.1255 .Y63 2018 c.1 Fusion : | HF5415.1255 .Y63 2018 c.2 Fusion : |
Includes bibliographies and index.
"An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"--
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