Asia Pacific University Library catalogue


Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

By: Moriarty, Sandra E. (Sandra Ernst) [author.]Contributor(s): Mitchell, Nancy, 1950- [author.] | Wood, Charles (Charles M.) [author.] | Wells, William D [author.]Material type: TextTextEdition: Eleventh edition. Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells; Global editionDescription: 664 pages : Color illustrations ; 28 cmISBN: 9781292262062 (paperback); 1292262060Other title: Advertising and IMC [Portion of title]Subject(s): Advertising | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .M67 2019
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Open Shelf 		Book HF5823 .M67 2019 c.1 (Browse shelf (Opens below)) 1 Available 00018978
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HF5823 .M67 2015 c.1 Advertising & IMC : HF5823 .M67 2015 c.2 Advertising & IMC : HF5823 .M67 2015 c.3 Advertising & IMC : HF5823 .M67 2019 c.1 Advertising & IMC : principles & practice / HF5823 .O35 2007 c.1 Ogilvy on advertising / HF5823 .P87 2011 c.1 Which ad pulled best? : HF5823 .P87 2011 c.2 Which ad pulled best? :

Includes Internet access.

Includes ebook access.

Previous edition: 2015.

Includes bibliographical references and index.

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