Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens.
Material type:
TextEdition: Seventeenth editionDescription: xxxi, 704 pages : Color illustrations ; 27.5 cmISBN: 9781266077098 (paperback); 126607709X (paperback)Subject(s): AdvertisingAdditional physical formats: Online version:: Contemporary advertising and integrated marketing communicationsDDC classification: 659.1 LOC classification: HF5821 | .B62 2024Summary: "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5821 .B62 2024 c.1 (Browse shelf (Opens below)) | 1 | Available | 00019091 |
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| HF5821 .A74 2013 c.3 Contemporary advertising : | HF5821 .B62 2017 c.1 Contemporary advertising and integrated marketing communications / | HF5821 .B62 2017 c.2 Contemporary advertising and integrated marketing communications / | HF5821 .B62 2024 c.1 Contemporary advertising and integrated marketing communications / | HF5821 .H64 2019 c.1 Scientific advertising / | HF5821 .H65 1978 c.1 Schaum's outline of theory and problems of advertising / | HF5821 .J64 2008 c.1 Imaging in advertising : |
Includes index.
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
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