Marketing management : an Asian perspective / Philip Kotler ... [et al.]
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TextPublication details: Singapore ; New York : Prentice Hall, 1996Description: xviii, 1055 p. : ill. ; 24 cmISBN: 0132548976 (pbk.); 9780132548977 (pbk.)Subject(s): Marketing -- Management | Marketing -- Asia -- ManagementDDC classification: 658.80095 LOC classification: HF5415.13 | M37 1996
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APU Library Open Shelf | Book | HF5415.13 .M37 1996 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010489 | |
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APU Library Open Shelf | Book | HF5415.13 .M37 1996 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010419 | |
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APU Library Open Shelf | Book | HF5415.13 .M37 1996 c.3 (Browse shelf (Opens below)) | 3 | Withdrawn Weeded | 00010418 | |
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APU Library Open Shelf | Book | HF5415.13 .M37 1996 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00010417 |
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| HF5415.13 .M33 2011 c.2 Marketing plans : | HF5415.13 .M37 1996 c.1 Marketing management : | HF5415.13 .M37 1996 c.2 Marketing management : | HF5415.13 .M37 1996 c.4 Marketing management : | HF5415.13 .M66 2012 c.1 Strategic marketing / | HF5415.13 .M85 2013 c.1 Marketing management : | HF5415.13 .M85 2013 c.2 Marketing management : |
Includes bibliographical references and indexes.
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