Asia Pacific University Library catalogue


How to develop a strategic marketing plan : a step by step guide / Norton Paley.

By: Paley, NortonMaterial type: TextTextPublication details: Boca Raton, Fla : St. Lucie Press, 2000Description: xxx, 372 p. : ill. ; 24 cmISBN: 1574442694 (hbk.); 9781574442694 (hbk.)Subject(s): Marketing -- Decision making | Marketing -- PlanningDDC classification: 658.802 LOC classification: HF5415.135 | .P35 2000Online resources: Publisher description
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf
Book HF5415.135 .P35 2000 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010507
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5415.135 .C73 1997 c.2 Strategic marketing / HF5415.135 .C73 2009 c.1 Strategic marketing / HF5415.135 .K47 2010 c.1 Strategic marketing problems : HF5415.135 .P35 2000 c.1 How to develop a strategic marketing plan : HF5415.135 .W66 2005 c.1 Market-driven thinking : HF5415.15 .E43 2011 c.1 Strategic brand management / HF5415.15 .G55 2007 c.3 Authenticity :

Includes index.

System requirements for accompanying computer disk: Microsoft word 95 or higher.

There are no comments on this title.

to post a comment.