Market-based management : strategies for growing customer value and profitability / Roger J. Best.
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TextPublication details: Upper Saddle River, N.J. : Pearson, c2013Edition: 6th edDescription: 576 p. : ill. ; 24 cmISBN: 0132848163 (pbk.); 9780132848169 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B47 2013
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.13 .B47 2013 c.1 (Browse shelf (Opens below)) | 1 | Checked out | 09/10/2024 | 00010315 |
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APU Library Open Shelf | Book | HF5415.13 .B47 2013 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010316 |
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| HF5415.13 .A36 2002 c.1 Internal marketing : | HF5415.13 .A47 2007 c.2 Strategic marketing : | HF5415.13 .A47 2007 c.3 Strategic marketing : | HF5415.13 .B47 2013 c.1 Market-based management : | HF5415.13 .B59 2003 c.1 Marketing strategy / | HF5415.13 .B74 2003 c.1 Contemporary strategic marketing / | HF5415.13 .C46 2007 c.3 Supply chain management : |
Includes bibliographical references and index.
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