Principles and practice of marketing / David Jobber.
Material type: TextPublication details: London : McGraw-Hill, 2001Edition: 3rd edDescription: xxiv, 823 p. : ill. (chiefly col.) ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0077096134 (pbk.); 9780077096137 (pbk.)Subject(s): Marketing -- Europe -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .J63 2001Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library CD-ROM Shelf | CD-ROM | KL-MK-02-56 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014315 | |
General Circulation | APU Library Open Shelf | Book | HF5415 .J63 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010329 |
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KL-MA-04-63 Information technology project management / | KL-MK-02-05 Marketing research / | KL-MK-02-34 Marketing research : | KL-MK-02-56 Principles and practice of marketing / | KL-MK-02-57 Essentials of marketing : | KL-MK-02-57-2 Essentials of marketing : | KL-MK-02-66 Marketing research : |
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