Principles and practice of marketing / David Jobber.
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TextPublication details: London : McGraw-Hill, 2001Edition: 3rd edDescription: xxiv, 823 p. : ill. (chiefly col.) ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0077096134 (pbk.); 9780077096137 (pbk.)Subject(s): Marketing -- Europe -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .J63 2001
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library CD-ROM Shelf | CD-ROM | KL-MK-02-56 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014315 | |
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APU Library Open Shelf | Book | HF5415 .J63 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010329 |
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| HF5415 .I57 2011 c.1 Inside marketing : | HF5415 .I58 2008 c.1 International marketing / | HF5415 .I58 2011 c.1 International marketing / | HF5415 .J63 2001 c.1 Principles and practice of marketing / | HF5415 .J63 2013 c.1 Principles and practice of marketing / | HF5415 .J63 2013 c.2 Principles and practice of marketing / | HF5415 .K35 2008 c.1 Marketing mix from an islamic perspective : |
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