Take their breath away : how imaginative service creates devoted customers / Chip R. Bell and John R. Patterson.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2009Description: x, 294 p. : ill. ; 24 cmISBN: 9780470443507 (hbk.)Subject(s): Customer services -- United States | Consumer satisfaction -- United States | Customer loyalty -- United States | Service industries -- Customer services -- United StatesDDC classification: 658.812 LOC classification: HF5415.5 | .B45 2009| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.5 .B45 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010561 | |
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APU Library Open Shelf | Book | HF5415.5 .B45 2009 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00029067 |
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| HF5415.335 .J33 2002 c.1 Business process mapping : | HF5415.35 .S65 2000 c.1 Marketing : | HF5415.5 .A53 2002 c.1 Customer relationship management / | HF5415.5 .B45 2009 c.1 Take their breath away : | HF5415.5 .B46 1996 c.1 Beyond customer satisfaction to customer loyalty : | HF5415.5 .B47 1999 c.1 Discovering the soul of service : | HF5415.5 .B47 1999 c.2 Discovering the soul of service : |
Includes bibliographical references (p. 281-285) and index.
Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders.
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