Services marketing management : an international perspective / by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr.
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TextPublication details: Chichester ; New York : Wiley, c1999Description: xviii, 750 p. : ill. (some col.), map ; 25 cmISBN: 0471984906 (pbk.); 9780471984900 (pbk.)Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .K37 1999Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD9980.5 .K37 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010330 |
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| HD9980.5 .J64 2001 c.4 Service operations management / | HD9980.5 .J64 2001 c.5 Service operations management / | HD9980.5 .J64 2001 c.6 Service operations management / | HD9980.5 .K37 1999 c.1 Services marketing management : | HD9980.5 .K37 2006 c.1 Services marketing management : | HD9980.5 .K37 2006 c.3 Services marketing management : | HD9980.5 .M33 2011 c.1 Marketing plans for services : |
Includes bibliographical references (p. 726-739) and index.
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