The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor.
Material type: TextPublication details: New York, N.Y. : McGraw-Hill, c2003Description: viii, 353 p. : ill. ; 24 cmISBN: 0071409351 (hbk.); 9780071409353 (hbk.)Other title: CRM handbookSubject(s): Customer relations -- Management | Branding (Marketing) | Customer loyaltyDDC classification: 658.812 LOC classification: HF5415.5 | .U48 2003Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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HF5415.5 .T73 1996 c.2 Achieving excellence through customer service / | HF5415.5 .T75 2009 c.1 Data mining techniques in CRM : | HF5415.5 .U33 1988 c.1 Sales and service handbook : | HF5415.5 .U48 2003 c.3 The ultimate CRM handbook : | HF5415.5 .V36 1996 c.1 The eleventh commandment : | HF5415.5 .W39 1997 c.3 Customer connections : | HF5415.5 .W39 1997 c.4 Customer connections : |
Includes bibliographical references (p. 313-319) and index.
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