The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor.
Material type: TextPublication details: New York, N.Y. : McGraw-Hill, c2003Description: viii, 353 p. : ill. ; 24 cmISBN: 0071409351 (hbk.); 9780071409353 (hbk.)Other title: CRM handbookSubject(s): Customer relations -- Management | Branding (Marketing) | Customer loyaltyDDC classification: 658.812 LOC classification: HF5415.5 | .U48 2003Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.5 .U48 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010524 | |
3 Day Loan | APU Library Open Shelf | Book | HF5415.5 .U48 2003 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010562 | |
General Circulation | APU Library Open Shelf | Book | HF5415.5 .U48 2003 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00011279 | |
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HF5415.5 .T73 1996 c.1 Achieving excellence through customer service / | HF5415.5 .U48 2003 c.1 The ultimate CRM handbook : | HF5415.5 .U48 2003 c.2 The ultimate CRM handbook : | HF5415.5 .U48 2003 c.4 The ultimate CRM handbook : | HF5415.5 .W39 1997 c.1 Customer connections : | HF5415.5 .W39 1997 c.2 Customer connections : | HF5415.5 .Z45 1990 c.1 Delivering quality service : |
Includes bibliographical references (p. 313-319) and index.
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