Marketing : connecting with customers / Gilbert D. Harrell.
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TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002Edition: 2nd edDescription: xxiv, 591 p. : col. ill. ; 28 cmISBN: 0130334944 (pbk.); 9780130334947 (pbk.)Subject(s): Marketing -- Management | Consumer satisfactionDDC classification: 658.812 LOC classification: HF5415.13 | .H37 2002
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APU Library Open Shelf | Book | HF5415.13 .H37 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010570 | |
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APU Library Open Shelf | Book | HF5415.13 .H37 2002 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010571 |
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| HF5415.13 .G55 2009 c.1 Strategic marketing planning / | HF5415.13 .G55 2009 c.2 Strategic marketing planning / | HF5415.13 .G85 1997 c.1 Marketing management : | HF5415.13 .H37 2002 c.1 Marketing : | HF5415.13 .H37 2002 c.2 Marketing : | HF5415.13 .K65 2004 c.1 The highly effective marketing plan / | HF5415.13 .K68 1997 c.1 Marketing management : |
Includes bibliographical references and index.
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