Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 10th edDescription: xxii, 648 p. : col. ill. ; 28 cmISBN: 0130418145 (pbk.); 0131212761 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2004Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HF5415 .K68 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010334 | |
General Circulation | APU Library Open Shelf | Book | HF5415 .K68 2004 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010333 |
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Includes bibliographical references (p. 599-622) and indexes.
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