Asia Pacific University Library catalogue


Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 10th edDescription: xxii, 648 p. : col. ill. ; 28 cmISBN: 0130418145 (pbk.); 0131212761 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2004
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Includes bibliographical references (p. 599-622) and indexes.

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